{"id":47,"date":"2025-11-13T01:43:47","date_gmt":"2025-11-13T01:43:47","guid":{"rendered":"https:\/\/mattjasper.com\/?p=47"},"modified":"2025-12-02T21:37:00","modified_gmt":"2025-12-02T21:37:00","slug":"playboy-group-lovers-stores","status":"publish","type":"post","link":"https:\/\/mattjasper.com\/index.php\/2025\/11\/13\/playboy-group-lovers-stores\/","title":{"rendered":"Playboy Group (Lovers Stores)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-127 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1-300x146.png\" alt=\"\" width=\"300\" height=\"146\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1-300x146.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1-1024x498.png 1024w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1-768x374.png 768w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1-1536x747.png 1536w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/lovers1.png 1998w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul class=\"wp-block-list\">\n<li>As\u00a0<strong>Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website<\/strong>, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales &amp; marketing funnel management, including retail, P&amp;L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.<\/li>\n<li>Product delivery of LoversStores.com, new eCommerce website &amp; successful execution of SEO\/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.<\/li>\n<\/ul>\n<p><strong>Results<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.<\/li>\n<li>Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As\u00a0Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales &amp; marketing funnel management, including retail, P&amp;L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[44,33,46,43,50,39],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-mid-market-work","tag-advertising","tag-apparel","tag-consumer-electronics","tag-dtc-ecommerce","tag-health-and-wellness","tag-shopify"],"_links":{"self":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":2,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/47\/revisions\/128"}],"wp:attachment":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}