{"id":49,"date":"2025-11-13T01:44:29","date_gmt":"2025-11-13T01:44:29","guid":{"rendered":"https:\/\/mattjasper.com\/?p=49"},"modified":"2025-12-02T21:36:11","modified_gmt":"2025-12-02T21:36:11","slug":"human-headphones","status":"publish","type":"post","link":"https:\/\/mattjasper.com\/index.php\/2025\/11\/13\/human-headphones\/","title":{"rendered":"Human Headphones"},"content":{"rendered":"

\"\" \"\" \"\" \"\"<\/p>\n

Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.<\/p>\n

Built HumanHeadphones.com<\/strong>\u00a0(including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.<\/p>\n

Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute\u00a0on go to market Direct to Consumer (DTC) eCommerce strategy.<\/p>\n

Systems used:<\/strong>\u00a0BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.<\/p>\n

Results:<\/strong><\/p>\n

Generated brand refresh of company website, preorder site, and general availability site within first 6 months.<\/p>\n

Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.<\/p>\n","protected":false},"excerpt":{"rendered":"

Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones. Built HumanHeadphones.com\u00a0(including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[42,46,43],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-startups","tag-bigcommerce","tag-consumer-electronics","tag-dtc-ecommerce"],"_links":{"self":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":3,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/49\/revisions\/134"}],"wp:attachment":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}