{"id":53,"date":"2025-11-13T01:46:23","date_gmt":"2025-11-13T01:46:23","guid":{"rendered":"https:\/\/mattjasper.com\/?p=53"},"modified":"2025-12-02T21:35:41","modified_gmt":"2025-12-02T21:35:41","slug":"rithum-commercehub-mercent","status":"publish","type":"post","link":"https:\/\/mattjasper.com\/index.php\/2025\/11\/13\/rithum-commercehub-mercent\/","title":{"rendered":"Rithum (CommerceHub + Mercent)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-147 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub2-1-300x234.png\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub2-1-300x234.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub2-1.png 592w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-148 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub3-1-300x215.png\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub3-1-300x215.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub3-1.png 471w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-149 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub4-1-300x229.png\" alt=\"\" width=\"300\" height=\"229\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub4-1-300x229.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub4-1.png 489w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-150 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub5-300x164.png\" alt=\"\" width=\"300\" height=\"164\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub5-300x164.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub5-1024x561.png 1024w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub5-768x421.png 768w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub5.png 1102w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-151 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub6-300x151.png\" alt=\"\" width=\"300\" height=\"151\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub6-300x151.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub6.png 546w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152 aligncenter\" src=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub7-300x278.png\" alt=\"\" width=\"300\" height=\"278\" srcset=\"https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub7-300x278.png 300w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub7-768x712.png 768w, https:\/\/mattjasper.com\/wp-content\/uploads\/2025\/11\/commercehub7.png 781w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it\u2019s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as\u00a0<a href=\"https:\/\/web.archive.org\/web\/20250227190657\/https:\/\/www.rithum.com\/\">Rithum<\/a>.<\/p>\n<p><strong>Standardize best practices for eCommerce marketplaces<\/strong>, including Amazon, eBay &amp; Walmart.\u00a0 Develop benchmarking products including audit, scorecard, and playbook.<\/p>\n<p>As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg &amp; led marketplace team of 7. \u00a0Marketplace escalation point for Demand Generation business team of 25.<\/p>\n<p>As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands.\u00a0 Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.<\/p>\n<p><strong>Results<\/strong>:<\/p>\n<p>Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks.\u00a0 Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.<\/p>\n<p>Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it\u2019s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[44,33,46,43,49,37,47],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-agencies-and-service-providers","tag-advertising","tag-apparel","tag-consumer-electronics","tag-dtc-ecommerce","tag-food-and-beverage","tag-marketplaces","tag-product-catalog-management"],"_links":{"self":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":2,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/posts\/53\/revisions\/153"}],"wp:attachment":[{"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattjasper.com\/index.php\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}