Matt Jasper Product Consulting

Category: Agencies and Service Providers

Matt Jasper’s agencies and service providers work.

  • Fulcrum Digital (Redstage)

    Fulcrum Digital is a leading platform and digital solution engineering company, uniquely positioned to deliver on the end-to-end transformation process from technology consulting, enterprise application & platform provision, and full-scale implementation.

    • Insert strategic mindset into existing projects/processes and act as a point of escalation as needed across the Project Management team.  Introduce and build Innovation and Product Management practices across Fulcrum. Identify critical gaps in current processes and work towards automation and elimination of blockers.
    • Execute sales & omnichannel marketing leading to lead generation, as well as strategic enterprise B2B eCommerce projects across clients.  Handle system integration, platform consolidations and requirements gathering for Shopify, Salesforce Commerce Cloud, BigCommerce and Adobe Commerce Platforms.

    Results:

    • Omnichannel Marketing efforts drove $1M+ of New Contracts sold on a book of $500M+ enterprise clientele
    • Strategic technology recommendations implemented by Fortune 500 clients IT systems architecture, across manufacturing and CPG sectors, including GE Appliances, Suez Water and Colgate Palmolive.

  • Rithum (CommerceHub + Mercent)

    CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as Rithum.

    Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart.  Develop benchmarking products including audit, scorecard, and playbook.

    As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7.  Marketplace escalation point for Demand Generation business team of 25.

    As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands.  Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.

    Results:

    Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks.  Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.

    Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.