Hi, I’m Matt, a digital technologist, marketer, and musician with an MBA from the University of Washington. Currently based in Seattle, I most recently built HumanHeadphones.com, and specialize in managing Direct to Consumer web and eCommerce businesses.
HumanHeadphones.com
Human Incorporated is a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.
Built HumanHeadphones.com (including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.
Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute on go to market Direct to Consumer (DTC) eCommerce strategy.
Systems used: BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.
Results:
Generated brand refresh of company website, preorder site, and general availability site within first 6 months.
Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.
Kini Group
The Kini Group is an integrated software, consulting, and analytics firm enabling companies of all sizes to effectively achieve their gross margin and profit improvement objectives by focusing on human connection.
Managed Omni-channel eCommerce, Retail and Marketplace strategy and execution for multiple brand manufacturer clients.
Results:
Delivered on client promises, with revenue goals exceeded by an average of 20%, leading to RFP renewal requests.
Development and delivery of B Discovered, an organic Amazon traffic keyword generation algorithm, increasing product discoverability towards top of organic search results.
Best Buy Digital
Best Buy is a leading provider of technology products, services and solutions. The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers, small business owners and educators who visit stores, engage with Geek Squad agents or use BestBuy.com or the Best Buy app.
Develop and deliver strategic digital product road map for in store, web and mobile channels. Maintain market research, competitive analysis for key initiatives, identifying opportunities and threats. Identify acquisition needs and CRM loyalty challenges for retention. Define and Measure KPIs for success metrics across Revenue, Operating Income, Customer Satisfaction and Market Share goals.
Drive front-end customer experience and back end systems improvements for digitally fulfilled products across video games, software and services categories, throughout in store, online and mobile channels.
Results:
Completed eCommerce systems migration for digital product setup. Removed architectural and process bottlenecks, identified cost savings of over $300K. Friction-less setup of new products generated estimated $1M per high-impact SKU in incremental revenue.
Built out strategic product road map and one-to-three-year vision for the Digital Products and Content team.
Microsoft Store
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
Oversee $1B+ Profit & Loss (P&L) annually, acquisition marketing, customer experience and site merchandising for eCommerce subscription business. Maintain category leadership and growth while undergoing Office product rebranding, Microsoft Store website re-platforming and broad SEO strategy shifts. Drive demand generation, experimentation, pricing, promotional strategies and category insights.
Results:
Consistently hit or exceeded forecasts. Scaled US success strategies to the international field. Built Office Acceleration Program requirements, strategic framework for long term revenue growth. Drove category requirements, feature requests for platform migration while maintaining business.
CommerceHub + Mercent
CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers.
Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart. Develop benchmarking products including audit, scorecard, and playbook.
Own channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7. Marketplace escalation point for Demand Generation business team of 25.
As Performance Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands. Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.
Results:
Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks. Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.
Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.
Matt Jasper 