Sellwild is a C2C owned and operated marketplace that allows for the buying and selling of new and used items across the internet on specific targeted publisher sites like Spin.com, BoingBoing, and SheFinds.com via a publisher ad widget.
Rebuilt Sellwild.com C2C Marketplace, B2C programmatic advertising and video influencer product roadmaps, solving for demand generation, shipping, payment processing, user profile account management including SSO/Login/Signup flows, on-site advertising and analytics and product videos. Manage international team of developers and designers, executing sprint cycles, rollouts, and scaling requirements.
Results:
Identified technical debt and oversaw a full codebase rebuild, alongside new checkout integration with Stripe, text based OTP login flows, and seller verification solutions to improve trust across the marketplace. Executed rebrand, site relaunch with new codebase in Q4 2022, allowing for standardized checkout flows and shipping integrations for the first time across the eCommerce site.
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