Matt Jasper Product Consulting

Tag: apparel

  • Hanna Andersson

     

    Hanna Andersson has been championing childhood since 1983. For over 40 years, they have crafted pieces that move effortlessly from playtime to bedtime, and every little adventure in between. Bold prints, never-fading colors, and comfortable fabrics that let kids be kids.

     

    Results:

    • Spearheaded the Site of the Future User Experience, enhancing navigation and product detail pages for improved user engagement.
    • Collaborated cross-functionally to execute a successful replatforming to a Headless Salesforce Commerce Cloud strategy.
    • Launched One Page Checkout, achieving a 20 basis points conversion rate lift and an estimated $8.2M revenue impact.

  • Rithum (CommerceHub + Mercent)

    CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as Rithum.

    Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart.  Develop benchmarking products including audit, scorecard, and playbook.

    As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7.  Marketplace escalation point for Demand Generation business team of 25.

    As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands.  Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.

    Results:

    Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks.  Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.

    Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.

  • Sellwild.com

    Sellwild is a C2C owned and operated marketplace that allows for the buying and selling of new and used items across the internet on specific targeted publisher sites like Spin.com, BoingBoing, and SheFinds.com via a publisher ad widget.

    Rebuilt Sellwild.com C2C Marketplace, B2C programmatic advertising and video influencer product roadmaps, solving for demand generation, shipping, payment processing, user profile account management including SSO/Login/Signup flows, on-site advertising and analytics and product videos.  Manage international team of developers and designers, executing sprint cycles, rollouts, and scaling requirements.

    Results:

    Identified technical debt and oversaw a full codebase rebuild, alongside new checkout integration with Stripe, text based OTP login flows, and seller verification solutions to improve trust across the marketplace.  Executed rebrand, site relaunch with new codebase in Q4 2022, allowing for standardized checkout flows and shipping integrations for the first time across the eCommerce site.

  • Playboy Group (Lovers Stores)

    • As Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales & marketing funnel management, including retail, P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.
    • Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.

    Results:

    • Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.
    • Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.