Matt Jasper Product Consulting

Tag: product catalog management

  • Rithum (CommerceHub + Mercent)

    CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as Rithum.

    Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart.  Develop benchmarking products including audit, scorecard, and playbook.

    As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7.  Marketplace escalation point for Demand Generation business team of 25.

    As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands.  Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.

    Results:

    Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks.  Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.

    Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.

  • Sellwild.com

    Sellwild is a C2C owned and operated marketplace that allows for the buying and selling of new and used items across the internet on specific targeted publisher sites like Spin.com, BoingBoing, and SheFinds.com via a publisher ad widget.

    Rebuilt Sellwild.com C2C Marketplace, B2C programmatic advertising and video influencer product roadmaps, solving for demand generation, shipping, payment processing, user profile account management including SSO/Login/Signup flows, on-site advertising and analytics and product videos.  Manage international team of developers and designers, executing sprint cycles, rollouts, and scaling requirements.

    Results:

    Identified technical debt and oversaw a full codebase rebuild, alongside new checkout integration with Stripe, text based OTP login flows, and seller verification solutions to improve trust across the marketplace.  Executed rebrand, site relaunch with new codebase in Q4 2022, allowing for standardized checkout flows and shipping integrations for the first time across the eCommerce site.

  • Best Buy Digital

    Best Buy is a leading provider of technology products, services and solutions. The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers, small business owners and educators who visit stores, engage with Geek Squad agents or use BestBuy.com or the Best Buy app.

    Develop and deliver strategic digital product road map for in store, web and mobile channels. Maintain market research, competitive analysis for key initiatives, identifying opportunities and threats. Identify acquisition needs and CRM loyalty challenges for retention. Define and Measure KPIs for success metrics across Revenue, Operating Income, Customer Satisfaction and Market Share goals.

    Drive front-end customer experience and back end systems improvements for digitally fulfilled products across video games, software and services categories, throughout in store, online and mobile channels.

    Results:

    Completed eCommerce systems migration for digital product setup.  Removed architectural and process bottlenecks, identified cost savings of over $300K. Friction-less setup of new products generated estimated $1M per high-impact SKU in incremental revenue.

    Built out strategic product road map and one-to-three-year vision for the Digital Products and Content team.

  • Microsoft Store

    Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

    Oversee $1B+ Profit & Loss (P&L) annually, acquisition marketing, customer experience and site merchandising for eCommerce subscription business. Maintain category leadership and growth while undergoing Office product rebranding, Microsoft Store website re-platforming and broad SEO strategy shifts. Drive demand generation, experimentation, pricing, promotional strategies and category insights.

    Results:

    Consistently hit or exceeded forecasts. Scaled US success strategies to the international field. Built Office Acceleration Program requirements, strategic framework for long term revenue growth. Drove category requirements, feature requests for platform migration while maintaining business.