CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as Rithum.
Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart. Develop benchmarking products including audit, scorecard, and playbook.
As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7. Marketplace escalation point for Demand Generation business team of 25.
As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands. Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.
Results:
Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks. Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.
Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.
