Matt Jasper Product Consulting

Category: Startups

Matt Jasper’s startup work

  • Sellwild.com

    Sellwild is a C2C owned and operated marketplace that allows for the buying and selling of new and used items across the internet on specific targeted publisher sites like Spin.com, BoingBoing, and SheFinds.com via a publisher ad widget.

    Rebuilt Sellwild.com C2C Marketplace, B2C programmatic advertising and video influencer product roadmaps, solving for demand generation, shipping, payment processing, user profile account management including SSO/Login/Signup flows, on-site advertising and analytics and product videos.  Manage international team of developers and designers, executing sprint cycles, rollouts, and scaling requirements.

    Results:

    Identified technical debt and oversaw a full codebase rebuild, alongside new checkout integration with Stripe, text based OTP login flows, and seller verification solutions to improve trust across the marketplace.  Executed rebrand, site relaunch with new codebase in Q4 2022, allowing for standardized checkout flows and shipping integrations for the first time across the eCommerce site.

  • Human Headphones

    Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.

    Built HumanHeadphones.com (including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.

    Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute on go to market Direct to Consumer (DTC) eCommerce strategy.

    Systems used: BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.

    Results:

    Generated brand refresh of company website, preorder site, and general availability site within first 6 months.

    Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.