Matt Jasper Product Consulting

Category: Mid Market Work

Matt Jasper’s mid market work.

  • Hanna Andersson

     

    Hanna Andersson has been championing childhood since 1983. For over 40 years, they have crafted pieces that move effortlessly from playtime to bedtime, and every little adventure in between. Bold prints, never-fading colors, and comfortable fabrics that let kids be kids.

     

    Results:

    • Spearheaded the Site of the Future User Experience, enhancing navigation and product detail pages for improved user engagement.
    • Collaborated cross-functionally to execute a successful replatforming to a Headless Salesforce Commerce Cloud strategy.
    • Launched One Page Checkout, achieving a 20 basis points conversion rate lift and an estimated $8.2M revenue impact.

  • Playboy Group (Lovers Stores)

    • As Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales & marketing funnel management, including retail, P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.
    • Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.

    Results:

    • Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.
    • Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.