Matt Jasper Product Consulting

Tag: bigcommerce

  • Fulcrum Digital (Redstage)

    Fulcrum Digital is a leading platform and digital solution engineering company, uniquely positioned to deliver on the end-to-end transformation process from technology consulting, enterprise application & platform provision, and full-scale implementation.

    • Insert strategic mindset into existing projects/processes and act as a point of escalation as needed across the Project Management team.  Introduce and build Innovation and Product Management practices across Fulcrum. Identify critical gaps in current processes and work towards automation and elimination of blockers.
    • Execute sales & omnichannel marketing leading to lead generation, as well as strategic enterprise B2B eCommerce projects across clients.  Handle system integration, platform consolidations and requirements gathering for Shopify, Salesforce Commerce Cloud, BigCommerce and Adobe Commerce Platforms.

    Results:

    • Omnichannel Marketing efforts drove $1M+ of New Contracts sold on a book of $500M+ enterprise clientele
    • Strategic technology recommendations implemented by Fortune 500 clients IT systems architecture, across manufacturing and CPG sectors, including GE Appliances, Suez Water and Colgate Palmolive.

  • Human Headphones

    Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.

    Built HumanHeadphones.com (including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.

    Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute on go to market Direct to Consumer (DTC) eCommerce strategy.

    Systems used: BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.

    Results:

    Generated brand refresh of company website, preorder site, and general availability site within first 6 months.

    Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.