Tag: digital transformation

  • Best Buy Digital

    Best Buy is a leading provider of technology products, services and solutions. The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers, small business owners and educators who visit stores, engage with Geek Squad agents or use BestBuy.com or the Best Buy app.

    Develop and deliver strategic digital product road map for in store, web and mobile channels. Maintain market research, competitive analysis for key initiatives, identifying opportunities and threats. Identify acquisition needs and CRM loyalty challenges for retention. Define and Measure KPIs for success metrics across Revenue, Operating Income, Customer Satisfaction and Market Share goals.

    Drive front-end customer experience and back end systems improvements for digitally fulfilled products across video games, software and services categories, throughout in store, online and mobile channels.

    Results:

    Completed eCommerce systems migration for digital product setup.  Removed architectural and process bottlenecks, identified cost savings of over $300K. Friction-less setup of new products generated estimated $1M per high-impact SKU in incremental revenue.

    Built out strategic product road map and one-to-three-year vision for the Digital Products and Content team.

  • Microsoft Store

    Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

    Oversee $1B+ Profit & Loss (P&L) annually, acquisition marketing, customer experience and site merchandising for eCommerce subscription business. Maintain category leadership and growth while undergoing Office product rebranding, Microsoft Store website re-platforming and broad SEO strategy shifts. Drive demand generation, experimentation, pricing, promotional strategies and category insights.

    Results:

    Consistently hit or exceeded forecasts. Scaled US success strategies to the international field. Built Office Acceleration Program requirements, strategic framework for long term revenue growth. Drove category requirements, feature requests for platform migration while maintaining business.