Matt Jasper Product Consulting

Tag: DTC ecommerce

  • Hanna Andersson

     

    Hanna Andersson has been championing childhood since 1983. For over 40 years, they have crafted pieces that move effortlessly from playtime to bedtime, and every little adventure in between. Bold prints, never-fading colors, and comfortable fabrics that let kids be kids.

     

    Results:

    • Spearheaded the Site of the Future User Experience, enhancing navigation and product detail pages for improved user engagement.
    • Collaborated cross-functionally to execute a successful replatforming to a Headless Salesforce Commerce Cloud strategy.
    • Launched One Page Checkout, achieving a 20 basis points conversion rate lift and an estimated $8.2M revenue impact.

  • Rithum (CommerceHub + Mercent)

    CommerceHub is a distributed commerce network that helps retailers and brands expand product assortments, promote and sell on the marketplaces and channels that perform and offer rapid, on-time customer delivery. It acquired software company Mercent in 2015, to handle demand generation for it’s brands and retailer customers. In 2024, the consolidated Mercent, CommerceHub and ChannelAdvisor business rebranded as Rithum.

    Standardize best practices for eCommerce marketplaces, including Amazon, eBay & Walmart.  Develop benchmarking products including audit, scorecard, and playbook.

    As Associate Director of Marketplaces, owned channel relationships across Amazon, eBay, Walmart, Jet, Sears, NewEgg & led marketplace team of 7.  Marketplace escalation point for Demand Generation business team of 25.

    As Senior Strategic Marketing Manager, premium account client liaison for ~10-20 Internet Retailer 500 brands.  Develop, manage and execute omni-channel eCommerce strategy, optimizing Year over Year Revenue growth.

    Results:

    Drove company-wide Year over Year revenue growth for marketplaces, outpacing industry benchmarks.  Implemented a multi-pronged strategy for business growth for Amazon, eBay, Jet and NewEgg. Strategy drove client adoption of channels, improved existing performance and added revenue streams for the company, leading up to 40% growth.

    Managed client omni-channel marketing budgets and teams of specialists to drive Paid Search, Paid Social, Re-targeting, Affiliate and Marketplace channel revenue and profitability growth.

  • Human Headphones

    Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.

    Built HumanHeadphones.com (including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.

    Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute on go to market Direct to Consumer (DTC) eCommerce strategy.

    Systems used: BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.

    Results:

    Generated brand refresh of company website, preorder site, and general availability site within first 6 months.

    Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.

  • Playboy Group (Lovers Stores)

    • As Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales & marketing funnel management, including retail, P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.
    • Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.

    Results:

    • Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.
    • Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.

  • Microsoft Store

    Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

    Oversee $1B+ Profit & Loss (P&L) annually, acquisition marketing, customer experience and site merchandising for eCommerce subscription business. Maintain category leadership and growth while undergoing Office product rebranding, Microsoft Store website re-platforming and broad SEO strategy shifts. Drive demand generation, experimentation, pricing, promotional strategies and category insights.

    Results:

    Consistently hit or exceeded forecasts. Scaled US success strategies to the international field. Built Office Acceleration Program requirements, strategic framework for long term revenue growth. Drove category requirements, feature requests for platform migration while maintaining business.