- As Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales & marketing funnel management, including retail, P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.
- Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.
Results:
- Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.
- Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.