Matt Jasper Product Consulting

Tag: shopify

  • Fulcrum Digital (Redstage)

    Fulcrum Digital is a leading platform and digital solution engineering company, uniquely positioned to deliver on the end-to-end transformation process from technology consulting, enterprise application & platform provision, and full-scale implementation.

    • Insert strategic mindset into existing projects/processes and act as a point of escalation as needed across the Project Management team.  Introduce and build Innovation and Product Management practices across Fulcrum. Identify critical gaps in current processes and work towards automation and elimination of blockers.
    • Execute sales & omnichannel marketing leading to lead generation, as well as strategic enterprise B2B eCommerce projects across clients.  Handle system integration, platform consolidations and requirements gathering for Shopify, Salesforce Commerce Cloud, BigCommerce and Adobe Commerce Platforms.

    Results:

    • Omnichannel Marketing efforts drove $1M+ of New Contracts sold on a book of $500M+ enterprise clientele
    • Strategic technology recommendations implemented by Fortune 500 clients IT systems architecture, across manufacturing and CPG sectors, including GE Appliances, Suez Water and Colgate Palmolive.

  • Playboy Group (Lovers Stores)

    • As Vice President of ECommerce and Marketing, executed Shopify Plus migration for 3000+ page website, maintaining organic traffic within 3% and improving upon product metadata, while managing on site experience, site operations and holiday promotional calendar. Oversee omnichannel sales & marketing funnel management, including retail, P&L, display, native, paid advertising, Search Engine Marketing (SEM). Manage digital teams and multiple agencies to execute.
    • Product delivery of LoversStores.com, new eCommerce website & successful execution of SEO/SEM traffic shift. Product roadmap for feature improvements including critical path User Experience (UX), payment systems, leveraging Shopify Plus platform, LightSpeed Retail POS, Great Plains OMS, Google Analytics.

    Results:

    • Drove digital transformation critical to revenue growth, employee engagement and consumer relevance. Brand refresh rolled out within the first month. New site core functionality and site launch within 6 weeks. Continuous growth and company rebranding positioned company for a Playboy acquisition in 2021.
    • Successful launch of Shopify Plus core functionality resulted in immediate 30 basis points conversion rate lift. Remediated conversion gaps on existing site checkout flow est. at $1.5M-$5M in rev impact for trailing 12 mos.