Human Incorporated was a venture backed startup, whose flagship product, Human Headphones, is the first truly wireless, over ear headphones.
Built HumanHeadphones.com (including brand refresh site, preorder site, and general availability site) from scratch within 6 months and to budget; through a combination of internal and agency resources. Oversaw back end system architecture and front end customer experience.
Managed sales and marketing funnel, traffic sources and demand generation, including paid advertising, paid social, Search Engine Marketing (SEM), earned media, organic traffic and Search Engine Optimization (SEO). Managed P&L and digital marketing teams to execute on go to market Direct to Consumer (DTC) eCommerce strategy.
Systems used: BigCommerce platform, Braintree payment gateway (including additional Paypal, Visa Checkout, Google Pay, Apple Pay and Klarna payment integrations), ZenDesk support, Fusion CMS, BrightPearl OMS, Google Analytics.
Results:
Generated brand refresh of company website, preorder site, and general availability site within first 6 months.
Successfully executed new product introduction, generating 67M+ paid impressions, 200K+ clicks, $400K+ revenue in month one, $1M+ revenue in year one.
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